Asana Partners hosted Brooklyn & Bruno to promote mixed-use development project Brooklyn & Church at the Charlotte stop of Bruno Mars’s “The Romantic Tour.” I established a brand identity for the experience, choosing elements from album artwork, Brooklyn & Church’s brand guidelines, and the development’s architecture to produce high-quality materials and source unique gifts.

For example, print and digital collateral featured hybrid elements from the album art combined with Brooklyn & Church’s Marquee Building. The centerpiece of the experience was the logo of the Brooklyn & Church word mark featuring Bruno Mars’s signature.

Event gifting featured a L.L. Bean Boat and Tote filled with printed itineraries, an 8-inch brass-plated cocktail shaker, a matching jigger (also reminiscent of the Marquee Building arches), and a custom-wrapped Cocktail Kit Co. tin holding supplies to assemble a Marquee-rita.