2300 Peachtree is a hub for elevated retail and sophisticated design in the heart of Atlanta’s prestigious Buckhead neighborhood. With a diverse, visionary tenant mix including luxury mahjong club Mahj Studios, bridal boutique Rosa Clará, and the nationally recognized Studio Dixon Rye, the brand identity for 2300 Peachtree had to evoke refinement and premium hospitality.

What started as a request for a sleek, design-forward wordmark evolved into crafting a brand kit and gifting suite to further leasing efforts in the competitive luxury market of Buckhead.